SOONA｜SINCE 2012

Creative lifestyle brands. Retail & business partnerships.

Based in Hong Kong and Shenzhen, we connect creative lifestyle brands with retailers, distributors and business partners.

Explore our edit Discuss a partnership

HONG KONG SHENZHEN

An outdoor runner wearing the black-and-lime Bone Run Tie Connect Kit 3, with a phone secured to the armband.

BONE / READY FOR THE RUN

Run Tie Connect Kit 3Keep moving. Stay connected.

CREATIVITY IN EVERYDAY LIFE

BoneTaiwan brandGeneral DistributorMainland China & Hong Kong DonbookSouth Korea brandGeneral DistributorAsia POPBOBHong Kong brandOur Own Brand Wpc.Japan brandAuthorised Dealer

01 / THE SOONA EDIT

Good design, in everyday life.

Four brands. Four ways to bring a little creativity to your day.

Explore all products

Bone

01 Bone

Ready for the ride

Keep your phone close on every ride.

Bike Tie Connect Kit 2

A model in white holding a pale-lilac Wpc. Gemstone Clear Umbrella against a crystal-bead backdrop.

Wpc.

02 Wpc.

A little light on rainy days

A clear canopy and gemstone-inspired pattern bring a lighter touch to rainy-day style.

Wpc. Gemstone Clear Umbrella

POPBOB

03 CLICHÉ × POPBOB

Carry a little colour

A rainbow palette and seal-stamp shape add a sweet touch to your day.

Pastel Seal Stamp Bag

Donbook

04 Donbook

Make room for ideas

A place for daily notes and the small steps along the way.

SUCCESS 100 Spiral Journal

2027 selection · Enquire for availability

02 / WORK WITH SOONA

Retail supply & business partnerships

Discuss brand selections, retail supply and corporate gifting options that fit your customers and projects.

Distribution & retail

Build a product selection around your channels and customers. Discuss supply, listings and ways to work together, with terms confirmed for each brand and sales territory.

Corporate gifts & customization

Match thoughtful, practical products to your event, audience and budget. Customization options, minimum quantities and delivery schedules are confirmed for each product and project.

Brand & creative collaborations

Explore ideas through POPBOB’s original designs and collaborations. Projects involving other brands or IP require separate confirmation of rights-holder approval, territory and permitted use.

03 / CORPORATE GIFTS

A thoughtful gift. A lasting impression.

Explore logo printing, sculpted details and character design through Bone’s customization projects.

Explore corporate gifting

Shown: a customization project by Bone. Project conditions are confirmed individually.

LET’S CREATE POSSIBILITIES

Partner with SOONA. Take great design further.

We welcome partnerships in brand distribution, retail selection and corporate gifting.

Discuss a partnership