HONG KONG
SOONA HONG KONG
苏那国际（香港）有限公司
Hong Kong business enquiries and brand partnerships
About SOONA
SINCE 2012SOONA
Connecting Brands. Creating Opportunities.
HONG KONG / SHENZHEN
Since 2012, SOONA has specialised in international creative lifestyle brands, working from Hong Kong and Shenzhen to serve retailers, distributors and corporate clients with products and business partnerships.
For us, choosing a brand is the beginning of a long-term commitment. Today, SOONA is the general distributor for Taiwan’s Bone in Mainland China and Hong Kong, and for South Korea’s Donbook across Asia. We are also an authorised dealer for Japan’s Wpc. and operate POPBOB, our own Hong Kong brand, through which we continue to explore original expression and creative collaboration.
Hong Kong · Victoria Harbour
SHENZHEN
SOONA SHENZHEN
深圳市苏那工贸有限公司
Mainland China distribution and corporate partnerships
Taihua Wutong Island · Autumn Boardwalk
THE SOONA WAY
Our approach
Five letters. The principles behind SOONA.
Selection
Operations
Originality
Network
Alliance
We respect the distinct value of every brand and respond thoughtfully to every partner’s expectations. We help brands find suitable markets, with the aim of making each collaboration the beginning of a lasting partnership.
OUR BRANDS / SINCE 2012
Our Brands
Discover the design, character and ideas behind Bone, Donbook, POPBOB and Wpc.
Creative lifestyle and cycling accessories
Bone
Brand origin: Taiwan
General Distributor · Mainland China & Hong Kong
Bone makes you different!
Founded in Taiwan in 2005, Bone develops creative products inspired by the details of everyday life. Through careful observation and fresh ideas, the brand creates designs that are both enjoyable and practical.
Planners and stationery
Donbook
Brand origin: South Korea
General Distributor · Asia
Make writing a pleasure.
Founded in South Korea in 2003, Donbook creates stationery, journals and planners that bring pleasure to everyday writing and planning.
Fashion and phone accessories
POPBOB
Brand origin: Hong Kong
Our Own Brand
Everything Sweet!
POPBOB is a Hong Kong designer brand founded by Zhang Yixuan, a graduate of Central Saint Martins in the UK. Its seven original characters share a theme of sweetness and were created over the ten years he spent studying in the UK, from secondary school through art college.
Fashion umbrellas
Wpc.
Brand origin: Japan
Authorised Dealer
WORLD PARTY CO., LTD., Japan
Established in 2004, Wpc. is a fashion umbrella brand from Japan. Its name draws from the initials of World Party Co. and also expresses the idea of World Party Possibility Creation: continually pushing boundaries and creating new possibilities.
HONG KONG & SHENZHEN
Two businesses, connected by SOONA.
HONG KONG
SOONA HONG KONG
苏那国际（香港）有限公司
SOONA INTERNATIONAL (HK) CO., LIMITED
Hong Kong business enquiries and brand partnerships
RM 1501 (409), 15/F, SPA CTR, 53–55 Lockhart Road, Wan Chai, Hong Kong
Business contact · AMMILYammily@soona.hk
SHENZHEN
SOONA SHENZHEN
深圳市苏那工贸有限公司
SHENZHEN SOONA INDUSTRIAL&TRADING CO.,LTD.
Mainland China distribution and corporate partnerships
2/F, Xiazhi (6A) Building, Taihua Wutong Island, Bao'an, Shenzhen, China (Qianhai Cooperation Zone)
LET’S CREATE POSSIBILITIES
Partner with SOONA. Take great design further.
We welcome partnerships in brand distribution, retail selection and corporate gifting.